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The print-on-demand business model allows you to easily put an original spin on everyday products and sell them online.
Start your online business today.
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Whether you’re an artist, writer, designer, or entrepreneur, selling physical products using the print-on-demand model can be the perfect way to monetize your creativity.
From t-shirts to posters, backpacks to books, with print on demand – an industry expected to grow 25.8% annually until 2030 – you can put your own original spin on everyday products and sell them online.
This guide will give you an overview of the print-on-demand world, with tips on how to start your print-on-demand business as well as guidance on the best print-on-demand services.
Print on demand (POD) is a business model where products, such as apparel, accessories, or home decor, are produced only when an order is received. This eliminates the need for inventory management and upfront costs.
With a POD business, designs are digitally printed on-demand, allowing for customization and flexibility. Plus with print-on-demand services, everything after the sale, from digital printing to order fulfillment and shipping, is handled by your supplier.
A major additional benefit of print on demand is that once you’ve set everything up, it takes only a few clicks to fulfill an order after you’ve made a sale.
You can use print-on-demand services to:
Print on demand can be used to build a business based on the dropshipping model—where the products and shipping are all handled by a third party. It’s one of the most accessible ways to source products or start an online business, but you should know the perks and limitations before you dive in.
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While many print-on-demand services might seem relatively similar at first glance, you’ll have to carefully consider the ones you choose based on the products you want to create, where you’ll be shipping them, and the retail prices you want to offer, among other factors. As print on demand has grown in popularity, so has the amount of print on demand companies in the market.
For example, a low base cost for one product might make it an obvious choice, until you realize that it would take 21 business days to reach customers with your most affordable shipping option.
It’s incredibly important to exercise due diligence when evaluating print-on-demand companies. Google and other review sites are your friend. Choosing one of the wrong print-on-demand companies can set you back financially, and even hurt the growth of your brand. Here are four popular print-on-demand services.
Printful is a popular choice among print-on-demand sites because of its wide selection of high-quality products and brands (Gildan, American Apparel, etc.), easy-to-use mockup generators, and options for adding your own branding to the unboxing experience.
For apparel products in particular, Printful offers a number of printing techniques you’ll want to be aware of:
You should also be mindful of how additional customizations affect the price. Printing on the sleeve or inside label, for example, will usually mean paying a nominal fee on top of base cost.
Besides apparel, Printful also offers mugs, bedding, pillows, framed posters, beach towels, aprons, and more.
Lulu is a self-publishing platform for printing and distributing your own books and ebooks, offering many of the tools you’d need. It’s one of the most popular print-on-demand companies.
Lulu Direct is its print-on-demand offering and lets you choose from a wide selection of book sizes, binding types, and page/print quality to build your own book product.
While there is no built-in editor to design your book, Lulu Xpress does offer downloadable templates to get you started. It even has a transparent pricing calculator to help you cost out your project, including various shipping options.
There are also discounts available if you’d like to order in bulk.
Like Printful, Gooten offers a wide range of products that you can customize with several that are unique to Gooten, such as calendars and dog beds.
However, since Gooten uses an international network of vendors and dropshippers to print its products, there’s also a lot more variance between its items in terms of print quality and shipping. But that also means you’re likely to see lower product and shipping prices as well.
Gooten has an intuitive image editor that gives you a good sense of what your final product will look like.
Printify is another print-on-demand service that features the usual selection of t-shirts and hoodies. What’s notable about Printify is it also offers an international vendor network that enables a number of unique white-label products you’re not likely to find elsewhere, such as jewelry, clocks, shoes, and water bottles. In fact, the platform boasts over 200 products you can print on.
While Printify is free to use, a premium subscription is available that gives you 20% off of all products for $29 a month, which is a solid option if you’re looking to scale up later and improve your profit margins.
Design plays a crucial role in creating successful print-on-demand products. But you don’t need to be a full-time designer to source original designs.
There are many ways to commission or produce your own designs, as long as you understand a few key concepts that will help you work effectively with designers.
First, and most important, is preparing your design file. When working with designers, you should specify that your design is for printing. This implies that it should be saved at a resolution of 300 dots per inch (dpi). The dimensions of the images you upload should be the same size as the printing area for the product.
Note that print specifications will change depending on the printing technique used. When in doubt, just send the designer the print specs for the specific product so they understand the context.
In most cases, the file you upload will be a PNG or PSD. Keep in mind that if you use a transparent background, the color of the t-shirt will be your background color.
In the best case scenario, you’re a designer or know one you can work well with. But don’t be discouraged if you don’t have access to design skills. That’s what outsourcing is for.
You can find designers to work with on Behance or 99designs who can produce usable designs as long as you provide clear instructions. Here’s how you can add clarity and context for a design project:
There are lots of talented designers, so you should be able to find someone to bring your idea to life. The really tricky part is figuring out what you want to design in the first place.
This will depend on your target audience for the product, but you can find design inspiration on:
You can look for content, messaging, or styles that already resonate with your target audience to brainstorm ideas worth pursuing. Just be sure you’re not infringing on anyone else’s work.
Social media is also a great place to litmus test your ideas. If you’re looking to turn the web into your focus group, try the following:
Using a print-on-demand service might be easier than managing your own inventory, but there are some considerations unique to this approach that you should be aware of. Luckily, for most of these challenges you’ll face, there are creative solutions.
Here are some of the best print-on-demand tips to help you out.
Product quality assurance is essential when you’re using print-on-demand services to sell online.
You want to ensure your physical product looks and feels as you intended, and the best way to do that is to be your own customer, so you can experience first-hand what it’s like to receive your products. Some services, like Printful, even offer a sample discount of up to 20% off or free shipping, so be sure to take advantage of that if it’s available.
Beyond ensuring product quality, samples are also good to have on hand for taking your own product photos for your website and social media profiles.
Even when you’re not shipping products yourself, shipping still offers some complexity in the form of shipping times and costs, and how to set the right expectations with customers. The best print-on-demand companies will be transparent about shipping and be proactive about sharing information on any potential delays.
You’ll want to be sure that you’re accounting for printing times when it comes to shipping. Whatever the shipping times are, be sure to add anywhere from two to four days for production, or more depending on the product.
Always be upfront about shipping times or you’ll wind up with a support inbox full of shipping questions. Outline what to expect on your FAQ page or consider creating a separate Shipping page to explain shipping to customers.
If you can, try to partially or fully absorb your shipping costs into your retail price. Year after year, studies show that surprise shipping costs added at checkout can deter customers from buying. On top of that, free shipping bolsters a number of your other marketing efforts:
While models can help you snap compelling photos of your products, mockups are also an effective alternative and will be a prominent part of your product pages.
Many print-on-demand services can help you create your own mockups, showing your products on a person or as a flatlay. But there are other services and plenty of free mockup templates that can also bring your products to life.
These mockups are what will sell your products to customers, so it can literally pay to go the extra mile. PlaceIt is an easy-to-use mockup generator that lets you create photo and video mockups for $8 each. Or, if you know the basics of Photoshop or other photo editing tools, you can browse Mockup World or Behance for templates.
Since your margins will be a bit thinner with print-on-demand products, you’ll want to be strategic about how you position your brand. Having a clearly defined audience (e.g., dog owners) can actually help you lower the costs to acquire customers and maximize your potential profits because your targeting will be much more precise.
Having a niche makes it easier to grow an audience that becomes an asset. Some marketing tactics you can try right away include:
Growing an audience is a must for building a long-term business, print on demand or otherwise.
If you’re getting into print on demand, you’ll come across different marketplaces to sell your custom designs on. For example, RedBubble and Zazzle offer POD services when you create a store on their platforms. People also sell custom products through Etsy, eBay, and Amazon.
Marketplaces give shoppers choice and an easy way to find products. But what they don’t do is provide a shopping experience that you control. This gives you a unique startup opportunity.
When you build a branded storefront on top of an ecommerce platform like Shopify, you can control the experience: how your store looks and feels, how people interact with you, how they discover your brand. It also offers integrations with top POD services so everything happens from one dashboard. Not to mention the lower fees you’ll pay from owning your own store.
Shoppers who aren’t loyal to brands like Etsy or Amazon may enjoy getting to know your brand and browsing your site. Your email list, remarketing ads, and social media profiles make it easier to stay connected with them and build a relationship that extends beyond the marketplace. Having your own website can be incredibly helpful in establishing your brand further as well.
Print-on-demand services offer an accessible place to begin for new entrepreneurs or for anyone who just wants to test an idea before they invest in it. There are thousands of white label products out there that you can make your own, and no shortage of possible designs to pair with them.
Select combinations will inevitably sell better than the rest, but it’s relatively easy to repurpose the same core design for several products.
If your business idea pans out and you start generating a meaningful number of sales, you can always graduate from print on demand to holding your own inventory, or continue to use these services while finding new ways to grow your audience.
The greatest advantage of the print-on-demand model is the flexibility it affords your business and the time it gives you back to focus on growth.
If you’re planning to start a print-on-demand business, begin by choosing a niche and the products you want to sell. Then get your designs and website ready. After that, look for a print-on-demand service and add the products to your store so you can start to sell products. Once you start marketing your website, you’ll begin to receive orders, and your print provider will take care of the fulfilment. Get started!
How much you make with your print-on-demand business depends on the target market, their needs, product demand, and seasonality. When determining how much you can earn, you’ll have to consider the sale price, fees for your print provider, and volume of orders. Print on demand helps you sell products for relatively low risk.
There are a number of products you can sell with print on demand. Some of the popular print-on-demand products include t-shirts, caps, mugs, wall prints and posters, drawstring and cloth bags, hoodies, towels, phone covers, notebooks, cushion covers, sweatshirts, and leggings. You can technically do print on demand for free, but will likely need to spend some money on marketing and ads to start seeing results. Get started for free!
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