Brand Guidelines | Marketing & Communication – Texas Woman's University

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There are set standards and rules for the usage of TWU’s logo and branding. Because the logos are a fundamental element of all Texas Woman’s University brand identification, these standards have been established to ensure consistency wherever and however it is displayed.
Following the below guidelines help to ensure you are staying on brand regarding any document or website associated with TWU.
While this manual contains guidance for basic applications of the Texas Woman’s University logo, it cannot anticipate all possible uses. Any applications of the Texas Woman’s University logo not directly addressed here – or applications that cause usage questions to arise that are not answered here – will require prior approval.
Refer all brand guideline questions or comments to marcomdesign@twu.edu.
Logo Elements: Logo Mark & Logotype
Area of Isolation
Logo Lockups: Full University Name & Abbreviated University Name
Secondary Logos
One-Color Logos
University Seal
Color Palette
Typography
Tagline: Boldly Go
Social Media
Guide for Promotional Items
Guide for T-Shirt Designs
Guide for Pioneer Plaid Designs
Restrictions on Logo Use
Dos and Don’ts
Oakley



These abbreviated versions are for internal marketing communications use only. Refer all brand guideline questions or comments to:
Renee Thompson
Manager, Design Services
marcomdesign@twu.edu
940-898-3455


This logo may also be used as a reversed-out version of the lockup (it isn’t forced to be in a box).
 






The use of the seal is designated for the following:
Maroon MUST be the most dominant color in any design where color is permitted. You may use black and/or screen of black to create gray to accent your design. 
Secondary colors may be used to accent the TWU maroon. Omitting the white of the page and black of text and other elements, the remaining colors should be at least 60 percent maroon.

Maroon
PMS | 202C
CMYK | 9 100 64 48
RGB | 133 9 42
HEX | 850928

White
PMS | N/A
CMYK | 0 0 0 0
RGB | 255 255 255
HEX | FFFFFF

Amaranth
PMS | 7636C
CMYK | 15 100 60 3
RGB | 202 30 80
HEX | CA1E50

Eggplant
PMS | 518C
CMYK | 68 90 35 24
RGB | 92 49 94
HEX | 5C315E

Gold
PMS | 458C
CMYK | 13 10 81 0
RGB | 227 211 83
HEX | E3D353
Museo Sans is the typeface the logo is customized from. It is used in all the logo system variations, department and office names, etc.

Gotham Medium is used in the logo for the word “UNIVERSITY.”
 

If you cannot access a paid license of the above fonts, the free Google font, Montserrat, is an approved alternative. 
Download the Montserrat font here
The official university tagline is Boldly Go.
Altering the tagline to include other words or using it in conjunction with other phrases is not permitted. For example, “Boldly Walk” or “Boldly Dine” are not appropriate uses of the tagline. Altering the tagline detracts from the main messaging and visual identity of the official tagline.
The “Boldly Go” tagline may be used in any number of forms (following other aspects of standards such as typography/color). There is not an official tagline logo that must be consistently used on all items or materials. You may use one of the official typefaces. Provided below is a tagline for use on items in the Gotham typeface.
Download PNG Tagline files




Taken directly from Abbreviated Logo Lockup

1/8 of diameter padding around

Right-click the logo to save it or copy it.



See all Approved Vendors
Learn more about Licensing
No other ink or shirt color is permitted without prior approval.
The official TWU Maroon is Pantone 202. Because of the variance in fabric materials and dying methods, TWU matches to PMS 209 on clothing materials to more consistently approximate the official TWU maroon.
Recommended embroidery: Madeira Thread 1384
Not sure who approves your shirt? Select the appropriate department below:
Marketing approves for:
Email shirt design to marcomdesign@twu.edu 
Student Life approves for:
Email shirt design to mcarr@twu.edu
 
Faculty Success approves for:
Email shirt design to CFEgraphics@twu.edu
Background color: Match to Pantone 209

Maroon accent stripe: Match to Pantone 202

White accent stripe

Black accent stripe: 100 percent black 

This policy applies to any application where the TWU logo might be used. For questions regarding logo usage please contact marcomdesign@twu.edu.




While the university does not restrict the artistic characterization of the TWU mascot, Oakley, to a singular interpretation of the barn owl, when used as a caricature of the official mascot, every effort should be made to ensure the integrity of the original mascot, including the use of the colors maroon and white.
Page last updated 9:59 AM, June 24, 2024 
Denton
1215 Oakland St.
Denton, TX 76204 (Map)
940-898-3456
940-898-3463 fax
 

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