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Each year millions of tonnes of clothes are produced, worn, and thrown away. Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill.
To solve the problem, we must redesign the way our clothes are made and used. Building an industry that designs products to be: used more, made to be made again and made from safe and recycled or renewable inputs. This is our vision of a circular economy for fashion.
Together, brands, mills and manufacturers from high street to luxury retailers have proven that circular design for fashion can become the norm through the Foundation’s flagship demonstration project The Jeans Redesign (2019-2023).
Now, we must not only redesign the products of the future, but also transform the systems that deliver them and keep them in use. Circular business models designed to keep products in use – such as rental, resale, repair and remaking – allow companies to make revenue without making new clothes and represent an opportunity for new and better growth in the fashion industry.
The fashion industry is rooted in reinvention and has the opportunity to reinvent the processes, supply chains and services to decouple revenue from resource use.
Find out more about making money without making new clothes.
Collaboration is key. Working with partners across the supply chain, securing buy-in from leaders and sharing knowledge creates the conditions for broader, industry-wide change. It’s time to step up the pace and scale of progress.
We've created a vision for the fashion industry to redesign the way clothes are made and used.
Our vision will require industry and government to work together with significant investment, large-scale innovation, transparency, and traceability. Together we can build an industry that designs products to be used more, made to be made again and made from safe and recycled or renewable inputs.
Transforming the way clothes are made and used
Fashion
Let's make circular business models the norm and decouple revenue from production.
Fashion
The Jeans Redesign demonstrates how jeans can be designed and made for a circular economy.
Design
Fashion
It has been written in recognition of fashion’s huge potential to move towards a circular economy.
Sweden
Street fashion brand Weekday is working to become fully circular. More than a third of its jeans collection already meets The Jeans Redesign guidelines, while their AW23 collection is due to reach 60%.
Fashion
Fashion is a vibrant industry that employs hundreds of millions, generates significant revenues,…
Fashion
Examples of circular economy in the fashion industry.
Fashion
In the final episode of our fashion series, we go to London to meet Patrick McDowell, a pioneering…
Fashion
Jeans are iconic. But the way we make jeans today causes waste and pollution and contributes to…
The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
Charity Registration No.: 1130306
OSCR Registration No.: SC043120
Company No.: 6897785
Ellen MacArthur Foundation ANBI RSIN nummer: 8257 45 925
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The work of the Ellen MacArthur Foundation is supported by our Strategic Partners and Partners.
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